Insights & Strategy

Master Generative Engine Optimization.

Traditional SEO focuses on Google. We focus on where buyers actually go. Learn how to earn citations in ChatGPT, Perplexity, and AI Overviews.

Latest Articles

May 12, 2026 Perplexity

How to Track (and Win) Brand Mentions in Perplexity

Proven playbook for tracking and improving your brand mentions in Perplexity, starting with a 3-step manual audit to measure your visibility and a strategy to influence the answers and win your category.

Richard Gargan Author

Oct 1, 2025 SEO

How Simplitas Helps You Rank in Google and AI Chats

A practical guide to humanizing AI content, improving topical coverage, and boosting conversions with Simplitas.

Richard Gargan Author